The Series
Your pilot just got picked up.
From Pilot to Finale, the whole story of your brand.
3–5 fully-produced brand films, cut into 30–50 assets
for every screen your customers see.
Your brand’s spirit. Dressed in all the styles.
Where The Series was born
As Head of Video at Vagaro for three years, I built this approach: grow five or six hero films into six months’ worth of ads, posts and screenings. Here are four episodes from that run.
Four episodes. Four styles. One spirit.
Core Vision Film
Vagaro “Powered by You”
A half-dozen real customer stories, woven into one anthem about the people Vagaro works for. The pilot episode that set the tone for everything after.
The reaction: You could hear a bobby pin drop when it screened at Vagaro’s rowdy, iconic conference. Customers saw themselves understood. Employees saw how much their work means to the people they serve. A two-way “I see you.”
Organic Social
Vagaro “Jack & the Wolfe” testimonial
Your customers are your most vibrant asset. Their personalities, their stories and the lives your product makes possible are surprising, funny and memorable. Jack and Lydia prove it, trading lines like a sitcom couple. A customer story you’ll want to rewatch just for the banter.
The reaction: As Jack Mead’s IG star streaked across the sky like a comet, we teamed up with him on a social media master class for Vagaro customers. That’s how you build a “there there” for your customers: a place to come back to and hang out in.
Paid Social Campaign
Vagaro “Gloss Diss”
This all started with a wall of whiteboards and the entire Kendrick–Drake beef diagrammed out; every track and every comeback. The creative team lit up, and Vagaro picked a fight of its own: a run of diss ads with salon-girl swagger and the receipts to back it up.
The reaction: The year we ran the diss campaign, Vagaro’s customer acquisition rose 30% and retention rose 33%. The most successful campaign we ever ran.
Paid Social Ad
Vagaro
“Pain Points”
Bright, fast motion graphics recut from the same customer footage as Powered by You, now with TikTok energy. The everyday headaches of running a business, and the app that takes them off your plate.
The reaction: Same customers, new crowd. The quick cuts, music and attitude reached a faster-moving audience that lives on TikTok.