The Pilot Episode

Your spirit. Your style. One video.
10-12 assets we can post everywhere your customers are.

When's the last time your brand made someone stand up and step in?

That moment when your audience lets the "prove it" tension leave their shoulders, or bounces in their seat with the "Leo pointing meme" energy, or, like a curious kid, takes one subtle step towards you.

Let's make one video that earns the laugh and the nod. That earns the "They get me. I'm listening. Show me what you've got."

Then we'll open it wide: with cutdowns, teasers and social reels built from the same source, so your campaign feels like one show instead of a bucket of ads.

Let's make your brand's Pilot Episode.

You get one 2-minute hero video plus 10-12 social ads, organic posts, and website versions.

What kind of tv show is your brand already living in? That’ll tell us what kind of episode we’re writing:

An animated product launch.
A founder-led brand manifesto.
An urgent customer story.

That's the Pilot Episode and the campaign.

Here’s the Pilot Episode we made for Florida-based PEO provider CoAd; an interview-and-motion-graphics-driven launch for their new name and rebrand. The footage and animations we made for this video generated launch teasers and organic social posts, paid social ads and website videos.

CoAd’s Pilot Episode 

One "gotta see this" show, everywhere your customers are watching.

Paid Social.

Organic Social.

Company Website.

Sales Team.

Email.

From Pitch to Premiere

When I developed this “one hero video and a social campaign” approach as Head of Video at Vagaro, customer retention went up by 33%.
Our customers felt the laugh, the nod and the “Yup, I’m in”.

The Pilot Episode takes 10-12 weeks to produce.

We start with a 30-minute call where you pitch me:

What kind of tv show is your brand already living in?

Where we go with that initial idea sets the voice and vibe for the whole campaign:

  • 4 organic social cutdowns

  • 2 paid social ads

  • 2 sales enablement clips

  • 1 executive/internal version

  • 1–2 website or landing page assets

Your brand finally has a creative team that can find the funny and the drama and turn it into a campaign your customers step closer to meet.

When The Pilot Episode airs to rave reviews, we go to series with The Series Order: More episodes, a wider cast, more drama, more cliffhangers.

Let's make a "you gotta see this" show for your customers.

Pitch Me Your Brand's Show

  • "His impact was felt not only in the quality of the work, but in the way the team collaborated and showed up for one another."

    -Kitera Dent, Head of Brand

  • "I strive to bring his spirit of teamwork and grit to everything I do"

    Brittni Kiick, Design Manager

  • "deeply detail-oriented and strategic, balancing creative vision with smart execution."

    Rosheen Ahner, Copywriter