Video Creative Director

Mike Cavanaugh

Your brand’s values are your superpower.

Telling them to the world is mine.

I’m a video brand expert who goes deep into what makes your thing your thing.

The belief behind it, the reason you built it, the feeling it gives people.

Then we make videos that stop people, that move people, and turn them into the kind of fans who bring their friends

Testimonials, animation, UGC, scripted comedy. Let’s find the right storytelling tools for your brand.

Training Grounds

Connected physical presence from the theater.

Practiced craft from the sets & model shops of Silicon Valley commercial film production.

Joyful muscle memory from training on the Aikido mat.

Trust, laughter and support from the in-patient wards of my Drama Therapy education.

Frame-by-frame attention to character, performance and story from the edit bays of Hollywood film visual fx.

The daily eurekas, deepening relationships, and constant KPI’s of leading a high-performance in-house creative team.

This is where the Mike Cav’s Creative Practice™ grew from.

Let’s unleash craft, connection, and collaboration on your media and on your team.

Full-contact creativity that improves how decisions get made and work gets delivered.

Mike is a true culture driver. He is the kind of leader who makes teams better simply by being on them.

—Rosheen Ahner, Copywriter
 In messy moments, Mike found a way to build trust. Teams who trust each other work smarter, faster and more creatively.

—Brittni Kiick, Design Manager
Mike brings a fun, collaborative energy that makes even complex productions feel manageable.

—Kitera Dent, Head of Brand