The Foundation Video

One idea. One video. A full campaign.

SaaS CMOs, are you at any of these major inflection points?

Launching major new product features.
Competition closing in.
Trying to become a category of one.

Or maybe your marketing is just stuck in mid.

For what most brands spend on a single video, we craft a whole campaign that makes people feel why you're you.

Your customers don't just watch it.

They see themselves in it. They share it. They become vocal fans and your brand breaks through.

Foundation finding.

It starts with the spirit of your brand.

We speak with the C-suite, marketing team and other people who know the business from the inside. We uncover the values you actually live, the practices that make you different and the dream you have for your customers.

Then we turn that spirit into a clear creative direction for a single Foundation Video:

An animated product launch.
A founder-led brand manifesto.
An urgent customer story.

The Foundation Video becomes the creative source for the rest of the campaign; 10+ additional assets built from the same creative idea.

All of a sudden you’ve got one connected campaign across the channels that matter.

Organic social.
Paid social.
Company website.
Sales enablement.

One idea. Your voice & vibe.
10+ ways to put it to work.

How much to stop being mid?

$25K.

You're not buying a single Foundation video.

You're buying the brand expression, the extended campaign and the customer impact:

  • 4 organic social cutdowns

  • 2 paid social ads

  • 2 sales enablement clips

  • 1 executive/internal version

  • 1–2 website or landing page assets

The alternative is paying separately for a pile of disconnected videos, or paying considerably more to build a connected campaign piece by piece.

With The Foundation Video, one strong creative idea does the heavy lifting across the whole campaign.

Your brand finally has a creative team that can find its spirit and turn it into media your customers are excited to watch and share.

Get Started

Convert your customers to fans today.

Sign up here to start your brand’s Foundation video campaign.

  • "His impact was felt not only in the quality of the work, but in the way the team collaborated and showed up for one another."

    Kitera Dent

  • "I strive to bring his spirit of teamwork and grit to everything I do"

    Brittni Kiick

  • "deeply detail-oriented and strategic, balancing creative vision with smart execution."

    Rosheen Ahner